The best med spa consultation offer is a clearly priced first appointment. It tells the client what happens, what it costs, what happens to the fee afterwards and how to book. Irish clinics mostly use a small paid consultation that is redeemable against treatment. Others bundle a second consultation with the first. Whichever you choose, the offer has to be truthful, show the full price and avoid pressure tactics. That keeps it compliant and also makes it convert.
This guide is for owners and managers of med spas, aesthetic clinics and beauty clinics. It covers the offer structures in use in Ireland, what to disclose, where the rules draw lines, and how to word and promote the offer.
TL;DR
- A consultation offer works best as a clear, priced first appointment with a stated outcome: a written overview of options and fees.
- Irish clinics commonly make the fee redeemable against treatment, typically within a set window. State the window and the conditions up front.
- Show the total price including VAT, any deposit and the cancellation terms before the client books.
- Avoid countdown deadlines, “limited time” pressure and result guarantees, which professional guidance in Ireland discourages for medical treatments.
- Promote the consultation for a concern (skin, ageing, confidence), not a named prescription medicine.
Table of Contents
- What a consultation offer actually is
- Consultation offer structures used in Ireland
- Choosing the right structure for your clinic
- What every consultation offer should disclose
- What the advertising rules mean for your offer
- How to word the offer
- Our perspective
- Getting the offer in front of the right people
- Let us build the offer and the booking system
- Checklist before you publish
- FAQ
- Sources
What a consultation offer actually is
A consultation offer is the entry point to your clinic. It is not a discount on a treatment. The client pays nothing, a small fee or a redeemable fee to sit down with a practitioner and talk.
In Ireland, a consultation is a private, confidential conversation. The client describes what they have noticed and would like to change. The practitioner reviews medical history and previous treatments, examines the area, and explains options, risks, alternatives and aftercare. The client should leave with a written overview of options and fees.
That description is your offer’s content. If your page says what the client will walk away with, you answer the main hesitation: “Will I be pushed into something?”
Consultation offer structures used in Ireland
Irish clinics publish their consultation terms openly, which gives you a useful picture of the range. The prices below are as published on each clinic’s own page in 2026 or at the time they were read. Check the linked pages for the current figures.
| Structure | Example | How it works |
|---|---|---|
| Paid, fully redeemable | The Kelly Clinic, Dublin 2: €50 | Fee is fully redeemable against the first treatment |
| Paid, redeemable within a window | Amara Skincare Clinic, Dublin: €50 doctor consultation of up to 45 minutes | Redeemable on treatment that day or within a month; the fee stands if the client does not proceed |
| Tiered by practitioner | Venus Medical: €150 doctor, €50 aesthetic nurse | Both can go towards treatments within three months |
| Partly redeemable | ORA Clinic: €100 doctor or aesthetician | €25 or €50 respectively redeemable on products or services completed that day |
| Bundled consultations | Fitzgerald Private Clinic: Advanced Skin Therapist consultation €50 | A current special offer includes the therapist consultation with a doctor consultation, plus one follow-up within three months, then €40 for repeats |
Three patterns stand out. Almost everyone charges something, because practitioner time is real. Redemption is the main selling point. And the terms are always spelled out: window, practitioner, what is included.
Choosing the right structure for your clinic
Pick the structure by asking what the consultation has to do for your business.
Redeemable paid consultation
This suits clinics with a high-value treatment menu and a calendar that no-shows hurt. A fee filters for intent, and redeeming it makes the first treatment feel cheaper. It is the most common model in the examples above.
Decide four things and publish them:
- The amount, including VAT.
- The redemption window: same day, one month, three months.
- What it can be redeemed against: treatments only, or products too.
- What happens if the client does not proceed.
Some clinics state that redeemable amounts are non-transferable and cannot be carried forward. ORA Clinic’s booking conditions are an example. Whatever you decide, write it in plain language where the client books.
Tiered consultations
If you have doctors, nurses and skin therapists, tiering by practitioner lets a client with a simple skin concern start at a lower price. It also protects doctor time for medical questions. Name each tier, its length and what it includes.
Bundled consultations and follow-ups
A complimentary follow-up inside a set period is a strong, honest offer. It tells the client you expect to see them again to review progress, rather than to sell once. Keep the terms specific: how many follow-ups, within how long, at what price for repeats.
A free consultation
Free can work for low-risk services such as skin analysis or hair and beauty consultations. If you call it free, make it free: no obligation and no charge recovered elsewhere. Irish consumer law also requires that charges are not hidden, so a free offer that depends on a mandatory purchase or a booking fee creates a problem.
What every consultation offer should disclose
Clients compare clinics on trust before price. Clear terms are a conversion tool, and they are also what the rules expect.
Price and charges
Under Irish consumer law, a business providing services must give clear information before the consumer agrees. This includes the business name and address, details of the service, the total price including VAT or how it will be calculated, any additional charges, and whether there is a legal right to cancel.
For doctor-led clinics, the Medical Council’s guide says fees should be appropriate to the service, and that the schedule of fees or envisaged costs should be available before the consultation and treatment begin. Put the fee on the offer page, not behind a phone call.
Deposits and cancellation
If you take a deposit, say so before the booking button. One Irish medical spa requires a €50 booking deposit and forfeits it for cancellations within 12 hours. Another clinic takes card details to secure the slot and asks for 24 hours’ notice to cancel or move. Neither rule is universal. Choose yours, keep it proportionate and display it at the point of booking.
Age and eligibility
Publish your minimum age. One clinic requires clients to be at least 18 for injectables, with 16 to 17-year-olds allowed non-injectable treatments only with written guardian consent. Another does not treat anyone under 18. A line on suitability helps too: booking a consultation does not guarantee a treatment will be right for the client.
Who the client will see
Name the practitioner type: doctor, nurse or advanced skin therapist. It sets expectations and justifies the price.
What the advertising rules mean for your offer
This is the part many marketers get wrong. Our full guide to aesthetic advertising regulations in Ireland covers the detail. The points below apply to consultation offers specifically.
Be truthful and show the real price. Irish consumer law requires advertisements to be truthful, prices to include VAT and other taxes, and charges not to be hidden.
Be careful with urgency and inducements. The Irish College of Ophthalmologists’ advertising guidance recommends that financial inducements are not used to entice patients to undergo procedures. It also advises against discounts linked to a booking deadline. It names “special price for a limited time” and “reductions for a friend” as contrary to informed consent. That guidance was written for eye surgery, but the logic carries to any medical aesthetic treatment. A doctor-led clinic should expect to be judged by the same standard of thinking.
The practical conclusion: build the offer around the consultation and its value, not a ticking clock on a treatment. “Consultation fee redeemable within three months” is a window that serves the client. “50% off Saturday only” is pressure.
Do not promise outcomes. The same guidance says claims about treatment effects need high-quality evidence and should not raise unrealistic expectations. Avoid “guaranteed results”, “no risk” and “permanent fix” in consultation copy. Recovery-time wording is where ads often slip, as a piece on rapid recovery breast augmentation shows, so describe the process and aftercare rather than promising a speed.
Promote the concern, not the medicine. Advertise a consultation for skin texture, volume loss or fine lines. Prescription-only medicines should not be named or implied in public advertising. Check the specifics with your regulator or our regulations guide.
Handle testimonials and images carefully. Real consent, current and in writing, is the baseline. Our piece on before and after rules in Ireland explains what clinics need beyond consent.
How to word the offer
Good copy is specific. Compare these two:
- Weak: “Amazing consultation offer! Limited spaces! Transform your look!”
- Strong: “Skin consultation with an aesthetic nurse, 30 minutes, €50 including VAT. The fee is redeemable against any treatment booked within three months. You leave with a written plan and prices.”
The strong version names the practitioner, duration, price, tax, redemption rule and deliverable. It makes no outcome claim and creates no false deadline.
A reliable offer block has six lines:
- What the consultation is and who conducts it.
- How long it lasts.
- The price, including VAT.
- What the fee goes towards, and for how long.
- Deposit and cancellation terms.
- Age and suitability note.
Place it above the booking form. Our guide to med spa landing pages goes through layout and testing, and booking conversion optimization covers what happens between the click and the confirmation.
Our perspective
We work with salons, aesthetic clinics and med spas, and we see the same pattern repeatedly. Clinics treat the consultation offer as a discount, then wonder why it attracts price-shoppers who never rebook.
Our view is that the consultation is the product at that stage. Sell the experience: who they will meet, how long, what they will receive in writing. A clear fee with clear redemption terms attracts people who intend to act, and it protects your reputation in a regulated field.
We also think compliance is a competitive advantage. Most clinic ads lean on urgency and vague promises. A page that states the full price, the conditions and the practitioner stands out, and it is the kind of page that search engines and AI assistants can quote accurately when someone asks about consultations near them.
That is how we build offers for clinics: specific, honest, measurable, with the booking journey tuned so the offer turns into appointments in the diary.
Gerard
Getting the offer in front of the right people
A well-built offer still needs visibility. Three routes matter most for Irish clinics.
Search and AI answers
People type what they want solved, then look for a consultation. Pages that state price, practitioner and terms plainly are easier for Google and AI tools to cite. Our guides on AI SEO for salons and get-cited-by-AI answers show how to structure them.
Paid social
A consultation is a low-commitment first step, so it suits lead and booking campaigns. See our approach to Facebook lead ads for salons and the Instagram booking funnel. Keep the ad copy as careful as the landing page: concern-led, price-clear, no guarantees.
Follow-up and reactivation
Most consultations do not convert on the day. A written overview of options, plus a follow-up inside the redemption window, brings people back. Any text or email follow-up needs consent, so read our guides to SMS consent in Ireland and clinic winback emails.
Let us build the offer and the booking system
Growth Reach Marketing is an Irish-based agency focused on salons, aesthetic clinics and beauty brands. We handle Facebook and Instagram ads management, social media management, SEO and AI search visibility, AI enquiry handling and booking automation, lead generation and conversion optimisation, and email marketing and customer reactivation.
If you want your consultation offer written, published and promoted properly, see our marketing services or get in touch through our home page.
Checklist before you publish
- The price shows VAT and any other charge.
- The practitioner type and length are named.
- Redemption window and conditions are written down.
- Deposit and cancellation terms appear before booking.
- Minimum age and a suitability note are present.
- No countdown, “limited time” or friend-referral discount tied to treatment.
- No guaranteed results, “no risk” or “no downtime” language.
- No prescription medicine named in public copy.
- Every testimonial or image has current written consent.
FAQ
Should a med spa consultation be free or paid?
Both work, but paid and redeemable is the most common model among Irish clinics. A fee filters for intent and reduces no-shows, and redemption keeps the first treatment feeling fair. If you offer a free consultation, make sure no cost is recovered elsewhere.
How much do consultations cost in Ireland?
Published clinic prices range widely by practitioner. Examples include €50 for a nurse, therapist or skin consultation, and €100 to €200 at clinics with doctor-led sessions. Venus Medical lists €150 for a doctor consultation, for instance. Check each clinic’s page for current figures.
Can I advertise a limited-time consultation discount?
Be cautious. Professional guidance in Ireland discourages deadline-linked discounts and inducements for medical procedures because they can undermine informed consent. A safer approach is a standing, clearly priced consultation with a redemption window that serves the client.
What should my cancellation policy say?
State the notice period, whether a deposit is taken and when it is forfeited, and how the client can move the appointment. Show it before booking. Irish consumer law also expects information on any legal right to cancel to be given before the client agrees.
Can I name Botox or fillers in a consultation ad?
It is safest to advertise the concern, such as fine lines or volume loss, rather than naming or implying a prescription-only medicine. Review our regulations guide and your professional body’s guidance before publishing.
Sources
- What to expect at an aesthetic consultation, Venus Medical
- Consultations, Fitzgerald Private Clinic
- Skin Consultation Dublin, The Kelly Clinic
- First Time Consultation, Amara Skincare Clinic
- Consultation, ORA Clinic
- Booking Conditions, ORA Clinic
- Terms & Conditions, Fíor Medical Spa
- Terms & Conditions, Facial Rejuve
- Guide to Professional Conduct and Ethics, Medical Council of Ireland
- Your legal obligations as a business providing services, CCPC
- Advertising standards for businesses in Ireland, CCPC
- Direct-to-consumer medical advertising in Ireland, Irish College of Ophthalmologists
- Rapid Recovery Breast Augmentation in Joburg 2025
