Author name: Gerard

Playbook for salons and clinics: score lapsed clients, run a six touch, call first reactivation campaign, and track recovered revenue.

Practical steps for marketing teams to earn AI citations: rewrite pages into 40–100 word answers, add schema, and run a 30/90/180 rollout.

Clinic playbook for testing Performance Max safely. Audit tracking, brand exclusions, test for 60 days, and protect PHI and lead quality.

Implementation-first Google Ads call tracking for salons, clinics, and local services. Step-by-step setup, practitioner checklist, and audit-ready fixes…

Use one Salon Context Prompt and ready ChatGPT prompts for social, email, GBP, and rebooking. Run a 30 day test and automate sends through your CRM.

Clinic YMYL playbook: three mandatory fixes for procedure pages, ready templates, visual and AI controls, and a prioritized audit to keep content compliant.

Practical GDPR email checklist for Irish salons and clinics: four soft opt in tests, the consent records to keep, and quick pre/post-send checks.

Prepare your client CSV and service list, then finish a five phase salon CRM setup in 60–90 minutes to activate online booking, reminders, and a win back…

Discover Google’s healthcare ads policy and learn how to navigate certification requirements. Ensure your ads are compliant and effective!

Discover how to effectively use Instagram ads to target salon clients and fill your booking calendar. Boost your local engagement today!